Google + Features You Should Know About
If you think you can ignore Google + because you’re already on Facebook, Twitter or LinkedIn, guess again. As we will discuss in a moment, there is valid reason why you must use Google + for your law firm internet marketing. If you are new to Google +, here some of the features you should know about. Circles Circles are groups of people you follow in Google +, just like with Facebook, Twitter and all the rest. The thing that makes circles different is that they are categorized lists of people. So for you lawyers, maybe you have one circle of other lawyers you follow, one circle of...
Read MoreWhy You Can’t Ignore Google+
By now everyone has heard of Google+. You may have tried it and found it difficult to figure out, compared to Facebook and others. If you use Social Media to market your law firm then you probably already have a Facebook Business Page, but have you setup your Google+ Page? If we are managing social media in your marketing campaign, we are using both Facebook and Google+ business pages. We recommend everyone marketing a business online do so. But that’s just the beginning. Up until recently, all social media outlets had limited value when it came to marketing. You setup the profiles and...
Read MoreGoogle Launches +1
At first glance you would think Google’s new ‘+1′ feature is the same as Facebook’s ‘Like’ button. However, unlike Facebook’s Like button, +1 is a way to recommend web sites and blogs directly within Google’s search result page. You will see the +1 below organic results and along side paid results. The goal is to influence clicks for sites with higher +1 counts. In addition, by using +1 you will be creating and sharing your Google profile. If you do not have a Google profile, you will see +1 counts but not be able to add your recommendations....
Read MoreReasons to Use Facebook Business Page, Even Lawyers
The Facebook business page is different than a personal page in that you create it using a personal account. You can give personal Facebook page users administrator rights to the business page. This will allow the administrators to mange content, images and videos. Once you get 25 or more Likes, you can set your vanity url to look something like this: facebook.com/LawFirmNameHere. You are now on your way. It’s important to customize your business page. Be sure to add your logo, oversize it so it or make it into a banner so it runs down the page. Use images and videos when available. This...
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