Law Firm Marketing: Consumer Guides for Fun and Profit
We’re going to vear away from the topic of pure Internet marketing for a moment to talk about a general marketing strategy that could make a HUGE impact on your law firm’s marketing. The strategy is the creation of a free book, or consumer guide, focused around your primary practice areas. For instance, if you specialize in automobile accidents, maybe your guide would be about “Secrets to Cutting Your Automobile Insurance Expense in Half.” If you are an elder care lawyer, maybe it’s something like “How to Make Sure Your Parents’ Estate is...
Read MoreStrategic Law Firm SEO Video 3 – How to Structure Your Links
www.lawfirmseo.biz – In the third video in the Strategic Law Firm SEO video series, we discuss the form that links to your website should take, as well as why you should links pointing to different pages of your law firm’s website, and not just the home page.
Read MoreStrategic Law Firm SEO Video 2 – Keyword Research & On-page Optimization
www.lawfirmseo.biz – In the second video in our new series based on the new book, Strategic Law Firm SEO, we discuss keyword research and how to use your keywords to optimize the pages of your website.
Read MoreStrategic Law Firm SEO – The Basic Components of an SEO Campaign
The introduction to a new series of videos focusing on law firm SEO, based on the book Strategic Law Firm SEO. This introductory video discusses the major components of a law firm SEO campaign.
Read MoreCritical Law Firm Website CMS Considerations
Abbreviated as CMS, a CONTENT MANAGEMENT SYSTEM, also called a Web management system is software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Many content management systems offer a Web-based GUI*, enabling publishers to access the CMS online using only a Web browser. Also, a CMS designed for Web publishing will provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers. Source:...
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