Local Search Tips
There is an increasing emphasis on local search for some time now. Most law firms now realize they need to claim their listing on Google Maps (Google Places) but that is just the beginning. We previously wrote about The Importance of Local Search. It’s important to do more than just claim your listing. Here are a few tips to help you increase your local search visibility. Other Local Search Of course Google is the place to start. Google gets the most traffic and is the default in the majority of mobile devices today. However, don’t forget about Bing and Yahoo. Be sure to claim...
Read MoreThe Importance of Local Search Placement
Google and Bing’s ever increasing emphasis on presenting local search results can be to your benefit if you take advantage of it. For instance, taking local search results out of the equation, it would be nearly impossible for your law firm to rank on the first page of Google for “injury lawyer.” If I do an all-in-title search in Google for that keyword, I get X results. That is a massive amount of competition, and it would take a massive effort (and most likely a large budget) to get to the first ten results. However, thanks to the magic of IP addresses, Google and Bing can both detect...
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