Strategic Law Firm SEO Video 2 – Keyword Research & On-page Optimization
www.lawfirmseo.biz – In the second video in our new series based on the new book, Strategic Law Firm SEO, we discuss keyword research and how to use your keywords to optimize the pages of your website.
Read MoreStrategic Law Firm SEO – The Basic Components of an SEO Campaign
The introduction to a new series of videos focusing on law firm SEO, based on the book Strategic Law Firm SEO. This introductory video discusses the major components of a law firm SEO campaign.
Read MoreThe Art of the Article Resource Box
Now we’re getting to the little black heart of article marketing – the article resource box. If you have an article on lots of websites that all have a link back to your website, then that is good. If the text used in those links contains one of your search engine keywords, that’s even better. Let’s say you practice personal injury law in Little Rock. If you write an article and distribute it with a link back to your website in the author box that says “Little Rock personal injury attorney”, that will help boost your law firm search engine rankings for that...
Read MoreGoogle + Features You Should Know About
If you think you can ignore Google + because you’re already on Facebook, Twitter or LinkedIn, guess again. As we will discuss in a moment, there is valid reason why you must use Google + for your law firm internet marketing. If you are new to Google +, here some of the features you should know about. Circles Circles are groups of people you follow in Google +, just like with Facebook, Twitter and all the rest. The thing that makes circles different is that they are categorized lists of people. So for you lawyers, maybe you have one circle of other lawyers you follow, one circle of...
Read MoreInternet Marketing Checklist
Can you answer these questions? What are your top five target keywords in terms of traffic potential to your website? How do you rank for those five keywords in Google or Bing? How much organic search engine traffic does your website receive? For your top five keywords, how do your top competitors rank? How many Facebook fans do you have? How many Twitter followers do you have? If you are unable to answer these questions then you do not have a farm grasp on how well your law firm is represented online. The answer to several of these questions is found in your website analytics, while...
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