Law Firm Marketing: Consumer Guides for Fun and Profit
We’re going to vear away from the topic of pure Internet marketing for a moment to talk about a general marketing strategy that could make a HUGE impact on your law firm’s marketing. The strategy is the creation of a free book, or consumer guide, focused around your primary practice areas. For instance, if you specialize in automobile accidents, maybe your guide would be about “Secrets to Cutting Your Automobile Insurance Expense in Half.” If you are an elder care lawyer, maybe it’s something like “How to Make Sure Your Parents’ Estate is...
Read MoreYour SEO Company Might Be a Redneck If…
I don’t care what kind of reputation your SEO company has…or how beautiful their website designs are…if they don’t REALLY understand search engine marketing, and if they don’t treat you fairly, then you’re wasting your time. What follows are some signs that your law firm SEO company does not know what they are doing. And that you need to turn around and run! In other words… Your SEO company might be a redneck if… 1. Its own website home page has a title of “Home.” … Really? 2. It thinks that it is somehow possible to squeeze...
Read MoreTips for Improving Law Firm Search Engine Rankings
Google is by far the favorite search engine for most internet users. Getting your law firm’s site to show up in the top results on Google is all a matter of math. Google ranks websites based on several criteria. You comply with this and you will find your site at the top of the list. Law firm seo is incomplete without an appearance on the web, and a top ranked site couldn’t hurt either. You can gain authority and power on the web based on your excellent service and information, but you can also help it along with a bit of search engine optimization (SEO). Law firm SEO is just like any...
Read MoreThe Journal of Law Firm Internet Marketing
Our first issue of “The Journal of Law Firm Internet Marketing” magazine is out. Check it out. Fitting The Pieces Together How to implement a multi-pronged Internet marketing strategy that gets results. How will Google’s new instant search feature affect your website? Free resources to help you promote your website. Designing you website for both people and Search Engines.
Read MoreThe Law Firm Internet Marketing Book
Check out the book that has received rave reviews from lawyers who have read it and used the strategies it teaches to GREATLY improve their search engine visibility and increase the number of leads their Internet marketing generates. Printed Copy Available at Amazon.com
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