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Virtuoso Legal Marketing offers Google AdWords management. AdWords is paid search marketing referred to as Pay per Click (PPC).

Paid search marketing, also called “pay per click,” refers to the sponsored search results seen next to or above natural search results in Google and other search engines. It can also refer to ads that appear on web sites that are part of content networks. The benefit of running a pay per click campaign is that you have complete control over the presence and placement of your web site listing or ad. In other words, the ad will say whatever you want (within the character limitation and copy rules of the search engine) and can be positioned as high as you want, depending on the amount you are willing to bid for the position. As opposed to mass media marketing, the ads are extremely targeted (since you specify the search phrases for which you want your ad to appear) and you are only charged when someone clicks on the ad. There are many variations beyond standard text ads. These variations include graphical ads and video ads.

Major components of a paid search campaign:

  • Keyword research to make sure we are marketing to the maximum number of relevant search phrases.
  • Ad copy or graphics creation.
  • Landing page copy writing and creation.
  • Split-testing to improve the performance of ads and landing page copy.
  • Bid management to maximize return on ad spend (ROAS).
  • Conversion tracking.
  • Reporting.

Paid search management is definitely an iterative process. Data generation is necessary to fine-tune a Law firm Google AdWords campaign and maximize return on ad spend. Everything is tested: keywords, ad copy, landing page copy, and bids. This process of constant testing and tweaking requires diligence. Lose focus, and your ad positions will slip, traffic will fall, and sales will decline.

 

“We started out managing our own Google AdWords. From the time Virtuoso Legal Marketing first began managing our AdWords campaign, our cost per conversion declined more than 36%. So we are getting a lot more leads with the same budget. I like the way they communicated and always kept me in the loop of any changes to optimizing my ads. Now, my time is more effectively used doing my job, rather than trying to figure out my Google AdWords account. I am happy to leave that to Virtuoso and am very satisfied with the work they are doing on my behalf.” – Emory Cross

 

Benefits:

  • Experience. We have worked with lawyers nation wide for over 10 years.
  • Flat Monthly Rates. No setup or hidden fees.
  • No Contract. We do not require a lengthy contract.
  • Market Exclusive. We will not work with your competition.
  • Support. Call or email us anytime  and get a response right away.
  • Timely. We try to process all website management requests within 24 hours.
  • Value. We have no limits on website size or traffic, email, requests, or keywords. We do not nickel and dime our clients.
  • Data Driven: We make decisions based on data. Each project starts with an analysis.
  • Results. We are highly focused on the goal of generating case leads through Search Engine visibility and top rankings, social media and more.
  • Reporting. We provide detailed monthly reporting through Raven Tools online and PDF.
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