Google + Features You Should Know About
If you think you can ignore Google + because you’re already on Facebook, Twitter or LinkedIn, guess again. As we will discuss in a moment, there is valid reason why you must use Google + for your law firm internet marketing. If you are new to Google +, here some of the features you should know about. Circles Circles are groups of people you follow in Google +, just like with Facebook, Twitter and all the rest. The thing that makes circles different is that they are categorized lists of people. So for you lawyers, maybe you have one circle of...
read moreSo You Think #7 is a Good Position in Google? Guess Again.
So you are listed on page 2 or page 3 of Google, or maybe you are ranked in the sixth through the tenth on the first page of Google. That’s pretty good, right? Certainly, being on the first or even second page is far preferable to being ranked below that. However, your rankings may not be as good as you think. Everybody gives lip service to search engine rankings. But do you really know why high search engine rankings are so important? And do you have any idea how to get those high rankings? To answer the first question, there is tangible,...
read moreKeyword Relative Value: Why High Search Engine Rankings are So Important
At Virtuoso Legal Marketing, our clients often want to know how they stack up to their top competitors in terms of search engine rankings. It is easy to compare rankings for a single keyword. But what we wanted was a way to compare sites more holistically, in relation to a basket of keywords, that also took into consideration the traffic potential of those keywords. To accomplish this, we developed a formula intended to attach a numerical value to a web site’s search engine ranking for a specific keyword. The resulting number, called the...
read moreCritical Law Firm Website CMS Considerations
Abbreviated as CMS, a CONTENT MANAGEMENT SYSTEM, also called a Web management system is software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Many content management systems offer a Web-based GUI*, enabling publishers to access the CMS online using only a Web browser. Also, a CMS designed for Web publishing will provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers. Source:...
read more5 Things To Know About SEO for Law Firms
SEO is a form of Internet Marketing known as Search Engine Optimization. It refers to tactics to improve your organic ranking position. There are many techniques involved with this. There are more mysteries and false claims out there as well. It’s important to know what is real and what is false. Here are 5 main things that your law firm should know. Don’t Believe Everything You Read There are many false teachings out there related to Search Engine marketing, including black-hat techniques that can get your website...
read moreGet a Free Monthly SEO Report
FREE SEO REPORT Sign up and receive a report every month detailing your current keyword rankings. Simply give us up to 5 keyword phrases and we will email directly to you. Tracking your search engine rankings is critical if you are seeking to improve your search visibility. Don’t be in the dark! By finding out where you stand, you will have a much better idea of what you need to do to improve. 5 Things To Know About SEO Sample Report Be specific in your keywords. Try to avoid keywords such as ‘divorce’ or...
read moreHow to Choose an SEO Provider
When it comes to outsourcing law firm SEO services, there are several way s to separate the good from the bad. It’s important that the business or person managing your on-site and off-site SEO uses white hat techniques and does not get you penalized by Google. There are red flags that will tell you a particular service is not the way to go. There are also things to look for that signify a company that is trustworthy and using the proper techniques. Here are some of the signs of both. Signs of a bad SEO company Guaranteed...
read moreWhy You Can’t Ignore Google+
By now everyone has heard of Google+. You may have tried it and found it difficult to figure out, compared to Facebook and others. If you use Social Media to market your law firm then you probably already have a Facebook Business Page, but have you setup your Google+ Page? If we are managing social media in your marketing campaign, we are using both Facebook and Google+ business pages. We recommend everyone marketing a business online do so. But that’s just the beginning. Up until recently, all social media outlets had limited value when...
read moreTips for Mobile Website Design
Here are some tips on how to build your website in such a way as to make it useful with mobile devices. Clean HTML Code Be sure your website code is clean and fast loading. It’s important that the home page contain text content as opposed to consisting entirely of multimedia such as Flash. Be sure the site loads fast and is not bogged down with complicated scripts, code and media. Mobile devices are slower than your office internet connection so it takes more time to load your website. Clear Navigation Make sure your law firm website has...
read moreLocal Search Tips
There is an increasing emphasis on local search for some time now. Most law firms now realize they need to claim their listing on Google Maps (Google Places) but that is just the beginning. We previously wrote about The Importance of Local Search. It’s important to do more than just claim your listing. Here are a few tips to help you increase your local search visibility. Other Local Search Of course Google is the place to start. Google gets the most traffic and is the default in the majority of mobile devices today. However,...
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