Google + Features You Should Know About
If you think you can ignore Google + because you’re already on Facebook, Twitter or LinkedIn, guess again. As we will discuss in a moment, there is valid reason why you must use Google + for your law firm internet marketing. If you are new to Google +, here some of the features you should know about. Circles Circles are groups of people you follow in Google +, just like with Facebook, Twitter and all the rest. The thing that makes circles different is that they are categorized lists of people. So for you lawyers, maybe you have one circle of other lawyers you follow, one circle of...
Read MoreSo You Think #7 is a Good Position in Google? Guess Again.
So you are listed on page 2 or page 3 of Google, or maybe you are ranked in the sixth through the tenth on the first page of Google. That’s pretty good, right? Certainly, being on the first or even second page is far preferable to being ranked below that. However, your rankings may not be as good as you think. Everybody gives lip service to search engine rankings. But do you really know why high search engine rankings are so important? And do you have any idea how to get those high rankings? To answer the first question, there is tangible, hard evidence that there are significant...
Read MoreKeyword Relative Value: Why High Search Engine Rankings are So Important
At Virtuoso Legal Marketing, our clients often want to know how they stack up to their top competitors in terms of search engine rankings. It is easy to compare rankings for a single keyword. But what we wanted was a way to compare sites more holistically, in relation to a basket of keywords, that also took into consideration the traffic potential of those keywords. To accomplish this, we developed a formula intended to attach a numerical value to a web site’s search engine ranking for a specific keyword. The resulting number, called the Keyword Relative Value, or “KRV”, places a value...
Read MoreCritical Law Firm Website CMS Considerations
Abbreviated as CMS, a CONTENT MANAGEMENT SYSTEM, also called a Web management system is software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Many content management systems offer a Web-based GUI*, enabling publishers to access the CMS online using only a Web browser. Also, a CMS designed for Web publishing will provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers. Source:...
Read More5 Things To Know About SEO for Law Firms
SEO is a form of Internet Marketing known as Search Engine Optimization. It refers to tactics to improve your organic ranking position. There are many techniques involved with this. There are more mysteries and false claims out there as well. It’s important to know what is real and what is false. Here are 5 main things that your law firm should know. Don’t Believe Everything You Read There are many false teachings out there related to Search Engine marketing, including black-hat techniques that can get your website penalized. Organic search engine optimization is the best...
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